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Jordan Brand History(xia)

(10-03-04 12:28)

Changes

After winning 1986-87 Slam Dunk competition at Seattle Coliseum, the Jordan logo changed to the familiar Jumpman logo of today, but when it came time to talk about the Michael was ready to bolt. Reaction to the Air Jordan II, due in part to the high retail price, hadn't been stellar and designers Peter Moore and Rob Strasser had left Nike to start their own company. They began to court Jordan, hoping to develop the business around him This was a turning point for the line; a make-it-or-break-it moment. It was at this time that Tinker Hatfield stepped in to help the struggling shoe line. Immediately, Hatfield did something completely new and unheard of. His first instinct was to sit down and talk with Michael one on one and ask for his input about the design. Hatfield has stated that this was a very tense time. No one had ever approached the business of designing a shoe like this and Jordan had never had anyone ask his opinion until that time. Ultimately, though, it was the good advice of Michael's father that saw it through. It's reported that he advised his son to stay with the people who had done a good job for him. Eventually the process of designing the shoes and matching apparel drew Jordan in and helped reinforce his commitment to Nike. At Jordan's request, the Air Jordan III jordan xiwas a three-quarter cut basketball shoe made of high quality, lighter than average materials. This non-standard approach to the process of designing basketball shoes led the Air Jordan III to rocket off the charts with its popularity, and Tinker went on to design all the Jordan models up to the Jordan XV. With the release of the Air Jordan XV and Jordan's second retirement, both Hatfield and Jordan stepped back from the Jordan line and other designers took the reigns to continue to the legacy.

Moving Out Air Jordan Shoes were a part of the Nike, Inc. family until late in 1997 Nike unveiled a new marketing plan and Jordan became its own sub-brand of Nike. To mark this change, the new Jordan Brand released the Air Jordan XIII, Air Jordan Team, and Air Jordan Trainers. From this point on, Jordan Brand products no longer featured the Nike name or Nike Swoosh, and their only air Jordansconnection to Nike,Inc is a fine print address for Nike headquarters to be used for insurance purposes. The Shoes Changed the World

Air Jordan shoes have consistently been among the best selling basketball shoes since their creation in 1985. The Jordan brand is a household name and people of all ages and social strata line up eagerly for the release of the latest model. jordans wholesaleSome of this success can be attributed to the fact that the shoes, from the Jordan III to the most recent model, have always started with their namesake, Michael Jordan. The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. A number of Jordans have been designed after Jordan's cars and some of the more recent models, like the Jordan XXI (Jordan 21) on the way, some wonder when the Air Jordan line will be retired while others speculate that, in honor of the man, the last Air Jordan will be the Jordan XXIII (Jordan 23) wholesale jordan shoes. No matter what happens to the signature Air Jordan line, it's a good bet that the brand and its tradition of quality, high-fashion basketball and athletic shoes will continue long after Air Jordans have retired.

 

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